Privacy Policy

This Privacy Policy describes how East Coast Wings ("we," "us," "our," or the "Company") collects, uses, discloses, and protects your personal information when you visit our website at myeastcoast.click, place orders, interact with our digital services, or otherwise engage with our food business. We are committed to protecting your privacy and handling your personal data with transparency, integrity, and care.

Please read this Privacy Policy carefully. By accessing or using our website and services, you acknowledge that you have read, understood, and agree to the practices described in this document. If you do not agree with this Privacy Policy, please discontinue use of our website and services immediately.

This Privacy Policy is governed by applicable United States federal and state privacy laws, including but not limited to the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other applicable consumer protection regulations. If you are a California resident, please refer to the dedicated California Privacy Rights section below for additional rights afforded to you under California law.

1. About East Coast Wings

East Coast Wings is a food service business operating within the United States. We provide food products, catering, ordering, and related services to our customers. Our commitment to customer satisfaction extends to how we handle the personal information you share with us.

For all privacy-related matters, you may contact us using the following details:

2. Information We Collect

We collect various categories of personal information depending on how you interact with our website and services. Below is a comprehensive description of the types of data we may collect from you.

2.1 Personal Identification Information

When you create an account, place an order, sign up for our newsletter, or contact us, we may collect the following personal identification information:

• Full name
• Email address
• Phone number
• Billing and shipping/delivery address
• Date of birth (for age verification purposes)
• Username and password (for account holders)
• Profile picture or avatar (if voluntarily provided)

2.2 Order and Transaction Information

When you place an order or make a purchase through our website, we collect:

• Items ordered and customization preferences
• Order history and frequency
• Payment method type (we do not store full payment card numbers — see Section 9 on security)
• Transaction confirmation and reference numbers
• Delivery instructions and special requests
• Feedback and reviews related to orders

2.3 Usage and Behavioral Data

As you navigate our website, we automatically collect certain usage information, including:

• Pages visited and content viewed
• Time spent on each page
• Links clicked and menu items browsed
• Search queries entered on our site
• Referring website or URL that directed you to our site
• Frequency and timing of visits
• Shopping cart activity

2.4 Device and Technical Information

We automatically collect technical information from the device you use to access our website:

• IP address
• Browser type and version
• Operating system and version
• Device type (desktop, mobile, tablet)
• Screen resolution
• Device identifiers
• Network information and internet service provider
• Time zone settings and language preferences

2.5 Location Information

With your permission, or as inferred from your IP address, we may collect:

• General geographic location (city, state, region)
• Precise location data if you enable location services on your device for delivery purposes
• Delivery address and saved locations

2.6 Communications Data

When you contact us or interact with our communications, we collect:

• Content of messages or emails you send us
• Customer service inquiries and correspondence
• Survey responses and feedback
• Social media interactions (if you tag us or message us)
• Records of consent to receive marketing communications

2.7 Cookie and Tracking Data

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing behavior on our website. Please refer to Section 7 of this Privacy Policy for detailed information about our cookie usage and your options for managing cookies.

2.8 Information from Third Parties

We may receive information about you from third-party sources, including:

• Delivery and logistics partners
• Payment processors
• Social media platforms (if you connect your social media account or interact with our social content)
• Analytics and advertising partners
• Fraud prevention and identity verification services

3. How We Use Your Information

East Coast Wings uses the personal information we collect for a variety of lawful purposes. We will only use your information in ways that are consistent with this Privacy Policy and applicable law.

3.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders
• Coordinating delivery or pickup services
• Managing your account and order history
• Communicating with you about your orders, including confirmations, updates, and delays
• Responding to your customer service inquiries and complaints
• Processing payments and refunds
• Verifying your identity and eligibility to use our services

3.2 Website Functionality and Improvement

• Maintaining and improving the performance of our website
• Personalizing your browsing experience and displaying relevant menu items
• Analyzing usage trends and user behavior to improve our services
• Troubleshooting technical issues and bugs
• Conducting testing, research, and development of new features

3.3 Marketing and Promotional Communications

With your consent, or where permitted by applicable law, we may use your information to:

• Send you promotional emails, newsletters, and special offers
• Notify you about new menu items, seasonal promotions, and limited-time deals
• Display personalized advertisements on our website and third-party platforms
• Conduct loyalty programs and reward initiatives
• Invite you to participate in surveys, contests, and sweepstakes

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any promotional email or by contacting us at [email protected].

3.4 Analytics and Business Intelligence

• Analyzing purchasing patterns and food preferences
• Monitoring website traffic and performance metrics
• Generating aggregated, anonymized reports for business planning
• Measuring the effectiveness of our marketing campaigns

3.5 Legal Compliance and Safety

• Complying with applicable federal, state, and local laws and regulations
• Preventing fraud, unauthorized access, and other illegal activities
• Protecting the rights, property, and safety of our customers, employees, and the public
• Responding to lawful requests from government authorities and law enforcement
• Enforcing our Terms of Service and other agreements

4. Sharing Your Information with Third Parties

We do not sell your personal information to third parties for their own marketing purposes. However, we may share your information with certain trusted third parties in the following circumstances:

4.1 Service Providers and Business Partners

We engage third-party companies to perform services on our behalf. These service providers are contractually obligated to use your information only for the purposes we specify and to implement appropriate data security measures. They include:

4.2 Legal Requirements and Law Enforcement

We may disclose your personal information if we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation, court order, subpoena, or governmental request
• Enforce our Terms of Service or other legal agreements
• Protect the rights, property, or safety of East Coast Wings, our customers, or the public
• Investigate and prevent suspected fraud, security incidents, or other illegal activities

4.3 Business Transfers

If East Coast Wings is involved in a merger, acquisition, sale of assets, bankruptcy, reorganization, or similar business transaction, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website before your personal information becomes subject to a different privacy policy.

4.4 With Your Consent

We may share your information with other third parties when you have given us your explicit consent to do so.

4.5 Aggregated and Anonymized Data

We may share aggregated, de-identified, or anonymized data that cannot reasonably be used to identify you with third parties for research, analytics, and marketing purposes without restriction.

5. Your Privacy Rights

Depending on your location and applicable law, you may have the following rights with respect to your personal information:

5.1 Right to Know and Access

You have the right to request information about the personal data we hold about you, including the categories of personal information collected, the purposes for which it is used, and the third parties with whom it has been shared. You may request a copy of your personal information in a portable, readable format.

5.2 Right to Correction

If you believe that any personal information we hold about you is inaccurate, incomplete, or outdated, you have the right to request that we correct or update it. You may also update certain information directly through your account profile.

5.3 Right to Deletion

You have the right to request that we delete your personal information, subject to certain exceptions. We may retain certain information as required by law, for legitimate business purposes, or to complete outstanding transactions.

5.4 Right to Opt Out of Sale or Sharing

Under the CCPA/CPRA, California residents have the right to opt out of the sale or sharing of their personal information for cross-context behavioral advertising. While we do not sell personal information in the traditional sense, if we engage in practices that qualify as "sharing" under California law, you may exercise this right by contacting us at [email protected].

5.5 Right to Limit Use of Sensitive Personal Information

California residents have the right to limit our use and disclosure of sensitive personal information (such as precise geolocation, financial information, or biometric data) to only those uses necessary to provide the services you have requested.

5.6 Right to Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights. This means we will not deny you goods or services, charge you different prices, provide a different quality of service, or retaliate against you for exercising your rights under applicable privacy law.

5.7 Right to Data Portability

Where technically feasible and required by law, you have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format.

5.8 How to Exercise Your Rights

To exercise any of the rights described above, please submit a verifiable request to us by:

• Emailing us at: [email protected]
• Visiting our website: myeastcoast.click

We will acknowledge your request within 10 business days and respond substantively within 45 calendar days. In complex cases, we may extend this period by an additional 45 days with notice to you. We may need to verify your identity before processing your request to ensure the security of your information.

You may designate an authorized agent to submit requests on your behalf. Authorized agents must provide written permission or a power of attorney, and we may contact you directly to verify the authorization.

6. California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with specific privacy rights in addition to those described above. This section supplements the rest of our Privacy Policy.

6.1 Categories of Personal Information Collected

In the preceding 12 months, we have collected the following categories of personal information as defined by the CCPA:

To submit a CCPA request, contact us at [email protected]. California residents may also file a complaint with the California Privacy Protection Agency (CPPA) at cppa.ca.gov.

7. Cookie Policy

Our website uses cookies and similar tracking technologies to enhance your user experience, analyze website traffic, and deliver relevant advertising. This section provides a brief overview of our cookie practices.

7.1 What Are Cookies?

Cookies are small text files placed on your device by websites you visit. They help websites recognize your device, remember your preferences, and provide a more personalized experience.

7.2 Types of Cookies We Use

7.3 Managing Your Cookie Preferences

You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or receive a warning before a cookie is stored. Please note that disabling certain cookies may affect the functionality of our website, including your ability to place orders.

For more detailed information about our use of cookies and how to opt out, please refer to our full Cookie Policy available on our website at myeastcoast.click.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. The following table summarizes our general data retention practices:

After the applicable retention period expires, we will securely delete or anonymize your personal information in accordance with our data destruction protocols. In some cases, we may retain anonymized, aggregated data that cannot be used to identify you for statistical and analytical purposes without time limitation.

9. Data Security

East Coast Wings takes the security of your personal information seriously. We implement a range of technical, administrative, and physical security measures to protect your data from unauthorized access, disclosure, alteration, and destruction.

9.1 Technical Security Measures

• SSL/TLS Encryption: All data transmitted between your browser and our website is encrypted using Secure Socket Layer (SSL) / Transport Layer Security (TLS) technology.
• Payment Security: We use PCI-DSS compliant payment processors. We do not store full credit card numbers on our servers.
• Firewalls and Intrusion Detection: We employ firewalls and intrusion detection systems to monitor and protect our network infrastructure.
• Access Controls: Access to personal information is restricted to authorized personnel on a need-to-know basis.
• Data Encryption at Rest: Sensitive data stored in our databases is encrypted.

9.2 Administrative Security Measures

• Regular employee training on data privacy and security best practices
• Data processing agreements with all third-party service providers
• Internal privacy policies and procedures
• Regular security audits and vulnerability assessments

9.3 Breach Notification

In the event of a data security breach that is reasonably likely to result in harm to affected individuals, we will notify affected users and relevant authorities as required by applicable law, including state breach notification laws. Notification will be provided within the timeframes required by applicable state and federal regulations.

While we strive to implement industry-standard security measures, no method of data transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, and you transmit your personal information to us at your own risk.

10. Children's Privacy

East Coast Wings does not knowingly market to or solicit personal information from children under the age of 18. Our website is not directed at children, and we do not knowingly collect personal information from minors.

If you are under 18 years of age, please do not use our website or provide any personal information to us. If you are a parent or guardian and believe that your child under the age of 18 has provided us with personal information without your consent, please contact us immediately at [email protected]. We will promptly investigate the matter and delete any such information from our records.

We comply with the Children's Online Privacy Protection Act (COPPA), which prohibits the collection of personal information from children under 13 without verifiable parental consent. If we discover that we have inadvertently collected information from a child under 13, we will delete it immediately.

11. International Data Transfers

East Coast Wings is based in the United States, and your personal information is primarily processed and stored within the United States. If you access our website from outside the United States, please be aware that your information may be transferred to, stored in, and processed in the United States, where data protection laws may differ from those in your country of residence.

By using our website and services, you consent to the transfer of your personal information to the United States. We take appropriate steps to ensure that any international transfers of personal information are carried out in compliance with applicable law and that adequate protections are in place for your data.

Where we transfer data internationally to service providers, we implement appropriate safeguards such as:

• Standard contractual clauses approved by relevant data protection authorities
• Data processing agreements with enhanced security and confidentiality requirements
• Ensuring that recipient countries have adequate data protection frameworks in place

12. Third-Party Links and Services

Our website may contain links to third-party websites, applications, social media platforms, or services that are not operated or controlled by East Coast Wings. This Privacy Policy does not apply to third-party websites or services. We are not responsible for the privacy practices of any third party, and we encourage you to review the privacy policies of any third-party websites you visit.

Specifically, our website may integrate with third-party services such as:

• Social media platforms (Facebook, Instagram, Twitter/X)
• Google Analytics and Google Maps
• Third-party food delivery platforms
• Payment processing gateways

Your interactions with these services are governed by their respective privacy policies, not ours.

13. Do Not Track Signals

Some web browsers offer a "Do Not Track" (DNT) feature that sends a signal to websites indicating that you do not wish to be tracked. Currently, our website does not respond to Do Not Track signals from browsers, as there is no uniform standard for how websites should respond to such signals. We will update our practices if and when a standardized approach is established.

California residents may also exercise their rights under the California "Shine the Light" law (California Civil Code Section 1798.83) to request information about how we share personal information with third parties for direct marketing purposes. To make such a request, please contact us at [email protected].

14. How to File a Complaint

If you believe that we have violated your privacy rights or have not handled your personal information in accordance with this Privacy Policy or applicable law, we encourage you to contact us first so we can try to resolve your concern.

To submit a privacy complaint, please contact us at:

If you are not satisfied with our response, you may have the right to file a complaint with the relevant regulatory authority:

• Federal Trade Commission (FTC): For general consumer protection complaints in the United States — www.ftc.gov/contact
• California Privacy Protection Agency (CPPA): For California residents with CCPA/CPRA concerns — cppa.ca.gov
• Your State Attorney General's Office: Many U.S. states have consumer protection divisions within the Attorney General's office that handle privacy complaints. Please visit your state's official government website to find the appropriate contact.

15. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, services, or applicable law. When we make material changes to this Privacy Policy, we will notify you by:

• Posting the updated Privacy Policy on our website with a new "Last Updated" date
• Sending an email notification to registered users (where applicable)
• Displaying a prominent notice on our website homepage

Your continued use of our website and services after the effective date of the revised Privacy Policy constitutes your acceptance of the changes. If you do not agree with the updated Privacy Policy, you should stop using our services and may request deletion of your personal information as described in Section 5.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please do not hesitate to contact us. We are committed to addressing your inquiries promptly and transparently.