Cookie Policy

Last Updated: July 18, 2026

1. Introduction

East Coast Wings ("we," "us," or "our") operates the website myeastcoast.click (the "Website"). This Cookie Policy is designed to help you understand what cookies are, how we use them, the types of cookies we deploy on our Website, and how you can manage your cookie preferences.

We are committed to being transparent about the data we collect about you through cookies and similar tracking technologies. This policy should be read alongside our Privacy Policy, which provides more information about how we use personal data collected through our Website.

By using our Website, you acknowledge and agree to our use of cookies in accordance with this Cookie Policy. If you do not agree to our use of cookies, you can adjust your browser settings or opt out of certain cookies as described in this policy, though doing so may affect the functionality of our Website.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make websites work, to work more efficiently, and to provide reporting information.

Cookies set by the website owner (in this case, East Coast Wings) are called first-party cookies. Cookies set by parties other than the website owner are called third-party cookies. Third-party cookies enable third-party features or functionality to be provided on or through the Website, such as advertising, interactive content, and analytics. The parties that set these third-party cookies can recognize your computer both when it visits the Website and also when it visits certain other websites.

Cookies generally do not contain any information that personally identifies a user, but personal data that we store about you may be linked to the information stored in and obtained from cookies. Cookies may be session cookies (which expire when you close your browser) or persistent cookies (which remain on your device for a set period of time or until you delete them).

2.1 How Cookies Work

When you visit a website, the web server sends a cookie to your browser, which stores it on your device. When you return to the same website, your browser sends the cookie back to the server, allowing the website to recognize you and remember your preferences and actions. This process happens automatically and is an essential part of how most modern websites function.

In addition to traditional cookies, we may also use similar tracking technologies such as:

  • Web Beacons (Pixel Tags): Tiny graphic images embedded in web pages or emails that allow us to track whether a page has been viewed or an email has been opened.
  • Local Storage: A mechanism built into web browsers that allows websites to store data locally on your device.
  • Session Storage: Similar to local storage but the data is cleared when you close your browser session.
  • Fingerprinting: Collecting information about your device's settings and configuration to identify your device uniquely.

3. Why Do We Use Cookies?

East Coast Wings uses cookies for several important reasons related to our food service business:

  • To ensure the Website functions correctly and securely.
  • To remember your preferences, such as your location or menu selections.
  • To understand how visitors use our Website so we can improve our online ordering experience.
  • To deliver relevant advertising about our food offerings and promotions.
  • To provide social media features and integrations.
  • To measure the effectiveness of our marketing campaigns and promotions.
  • To prevent fraud and enhance the security of our online ordering system.

4. Types of Cookies We Use

We categorize the cookies used on our Website into four main types:

4.1 Essential Cookies (Strictly Necessary)

These cookies are necessary for the Website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms, including our online food ordering system.

You can set your browser to block or alert you about these cookies, but some parts of the Website may not work as a result. These cookies do not store any personally identifiable information.

4.2 Analytics and Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us understand which pages are the most and least popular, how visitors navigate our menu and ordering pages, and see how visitors move around our Website.

All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our Website and will not be able to monitor its performance.

4.3 Functional Cookies

These cookies enable the Website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.

If you do not allow these cookies, then some or all of these services — such as remembering your food preferences or your delivery address — may not function properly.

4.4 Advertising and Targeting Cookies

These cookies may be set through our Website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts about East Coast Wings on other sites.

They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising related to our food promotions and special offers.

5. Specific Cookies We Use

The following table provides detailed information about the specific cookies used on myeastcoast.click:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the Website. Used to distinguish users and track sessions. Analytics 2 years
_gid Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the Website. Used to distinguish users between sessions. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rate. Limits the collection of data on high-traffic sites. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Stores and tracks conversions from Google Ads. Advertising 3 months
_fbp Facebook (Meta) Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Tracks visits across websites. Advertising 3 months
fr Facebook (Meta) Used by Facebook to deliver, measure, and improve the relevancy of ads. Collects browser and user behavior for advertising purposes. Advertising 3 months
JSESSIONID East Coast Wings Preserves user session state across page requests. Essential for our online ordering and reservation system to function correctly. Essential Session
cart_session East Coast Wings Stores your food cart contents so your order is preserved as you browse our menu. Essential for the online ordering process. Essential Session
user_preferences East Coast Wings Remembers your food preferences, dietary restrictions, and delivery address for a personalized ordering experience. Functional 1 year
cookie_consent East Coast Wings Stores your cookie consent preferences so we do not ask for permission on every visit to our Website. Essential 1 year
location_pref East Coast Wings Remembers your preferred East Coast Wings location for faster ordering and relevant menu display. Functional 6 months
_csrf_token East Coast Wings Security cookie used to prevent Cross-Site Request Forgery (CSRF) attacks during online ordering and form submissions. Essential Session
IDE Google DoubleClick Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads. Advertising 1 year
NID Google Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads and to remember user preferences. Advertising 6 months

6. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject cookies (except for essential cookies, which are strictly necessary for the operation of our Website). You can exercise your cookie preferences through the following methods:

6.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to:

  • Notify you when a cookie is being set.
  • Block all cookies.
  • Block only third-party cookies.
  • Delete all cookies when you close your browser.
  • Allow cookies only from websites you visit directly.

Below are links to cookie management instructions for the most common web browsers:

For mobile devices, please refer to your device's operating system settings or the help documentation for your mobile browser to manage cookie preferences.

6.2 Opt-Out Tools for Specific Services

In addition to browser-level controls, you can opt out of specific third-party cookie services using the tools provided by those companies:

  • Google Analytics: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. This add-on prevents Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about your website visit activity.
  • Google Ads / DoubleClick: You can opt out of personalized advertising from Google by visiting Google Ad Settings. You can also visit YourAdChoices to opt out of interest-based advertising from participating companies.
  • Facebook (Meta) Ads: You can adjust your Facebook advertising preferences by visiting your Facebook Ad Preferences. You can also manage your off-Facebook activity through Facebook's Off-Facebook Activity tool.
  • Network Advertising Initiative (NAI): Visit the NAI Opt-Out Tool to opt out of interest-based advertising from NAI member companies.
  • Digital Advertising Alliance (DAA): Visit AboutAds.info to exercise choices about interest-based advertising from participating companies.
  • Your Online Choices (EU/UK): Visit Your Online Choices for more options regarding behavioral advertising.

6.3 Do Not Track Signals

Some browsers have a "Do Not Track" (DNT) feature that lets you signal to websites that you do not want to have your online activities tracked. Please note that our Website currently does not respond to DNT signals. However, you can use the opt-out tools listed above to limit tracking.

7. Impact of Disabling Cookies

While you have the right to disable or restrict cookies, please be aware that doing so may impact your experience on our Website. The following outlines the potential effects of disabling different types of cookies:

Cookie Type Impact of Disabling
Essential Cookies The Website may not function properly. You may not be able to complete online food orders, your cart may not be saved between pages, security features may be compromised, and our ordering system may become unavailable.
Analytics Cookies We will not be able to monitor Website performance or understand how visitors use our menu and ordering pages. This limits our ability to improve your experience on our Website. You will still be able to use all features of the Website.
Functional Cookies Personalization features will not work. Your food preferences, preferred location, and delivery address will not be saved between visits. You will need to re-enter this information each time you visit our Website.
Advertising Cookies You will still see advertisements for East Coast Wings and related food promotions, but they will be less relevant to your interests and browsing behavior. Your advertising experience on other websites will also be less personalized.

8. Cookies and Children's Privacy

Our Website is not directed at children under the age of 13, and we do not knowingly use cookies to collect personal information from children under 13. If you believe that a child under 13 has provided personal information through our Website without parental consent, please contact us at [email protected] and we will take appropriate steps to delete such information.

For users between the ages of 13 and 18, we encourage parents and guardians to review this Cookie Policy and discuss cookie settings with their children.

9. Third-Party Websites and Links

Our Website may contain links to third-party websites, including our food delivery partners, social media platforms, and other services. Please note that this Cookie Policy applies only to cookies used on myeastcoast.click. When you click on links to third-party websites, those websites may place their own cookies on your device. We are not responsible for the privacy or cookie practices of third-party websites. We encourage you to review the cookie policies of any third-party websites you visit.

10. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make significant changes, we will update the "Last Updated" date at the top of this policy and, where appropriate, notify you via a notice on our Website or by email.

We encourage you to periodically review this Cookie Policy to stay informed about our use of cookies. Your continued use of our Website after any changes to this policy constitutes your acceptance of the updated Cookie Policy.

11. Legal Basis for Using Cookies

Our use of cookies is governed by applicable United States law, including the Federal Trade Commission Act (FTC Act), which prohibits unfair or deceptive practices and requires transparency in data collection. For users in California, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) provide additional rights regarding the use of cookies and tracking technologies.

Under California law, California residents have the right to:

  • Know what personal information is collected about them through cookies.
  • Know whether their personal information is sold or disclosed and to whom.
  • Opt out of the sale or sharing of their personal information.
  • Request deletion of personal information collected through cookies.
  • Not be discriminated against for exercising their privacy rights.

To exercise your California privacy rights, please contact us using the information provided in Section 12 below.

12. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us:

East Coast Wings

We will respond to all cookie-related inquiries within a reasonable timeframe, typically within 30 days of receipt.